Engaging emails are the lifeblood of online marketing, fostering connections and nurturing leads. In the WordPress world, many email template plugins make it easier. They let you design polished emails without needing to know much code. However, with so many possibilities, deciding on the best one might be difficult.

Worry not! This blog post covers ten top WordPress email template plugins. It highlights their key features and helps you find the right one for you.

Top WordPress Email Template Plugins

Say goodbye to email fatigue! Experience the power of targeted, visually captivating email marketing with the right WordPress template builder. 

So, let’s find your match!

1. EmailKit

EmailKit is a powerful tool designed specifically for WooCommerce users to customize and design email templates for various important actions and events. It allows you to create professional and responsive email templates efficiently, without the need for advanced coding or design skills. You can customize email templates for various stages: 

• New orders, 
• Order progress, 
• Cancellations, 
• Refunds, 
• Stock updates, 
• Invoices, 
• Account registration, 
• Password resets, 

……………….and more

Features: 

• Drag and drop template builder.
• Ability to edit everything from header, content to layout.
• 17+ drag and drop elements including WooCommerce elements, basic elements, and other elements.
• Real-time preview.
• Compatibility with the major WooCommerce plugins and functionalities.
• 17 different types of email templates you can create.

2. MailPoet

MailPoet is a newsletter plugin for WordPress that helps users create and send email newsletters. It includes templates, automation, and analytics features. Many users praise MailPoet for its ease of use and design capabilities.

Features: 

• User-friendly interface for effortless email creation.
• Free plan for sending newsletters to 1,000 subscribers.
• Set up automated email sequences like welcome emails, new post notifications, and abandoned cart reminders.
• Monitor email opens, clicks, unsubscribes, and other key metrics in real time.
• Customizable and pre-designed email and subscription form templates.
• Subscriber segmentation based on interests, demographics, or behavior for personalized campaigns.
• GDPR Compliant.

3. Newsletter

This free plugin has a simple interface for making newsletters. Whether you’re managing a small blog or a large-scale website, Newsletter has everything you need to grow your audience and drive results. It’s a great choice for beginners looking for a basic and straightforward solution.

Features: 

• Lightweight and resource-efficient, ideal for websites with limited resources.
• Simple form creation and management for easy opt-in integration.
• Basic tracking and analytics to monitor email performance.
• Open-source plugin.
• GDPR Compliant.

4. SendPress Newsletter

This plugin is feature-rich and offers free and premium plans. It allows you to create beautifully designed newsletters, manage subscribers, and track email performance. Its built-in AutoCron ensures smooth delivery of scheduled emails.

Features: 

• Comprehensive template library with various design options.
• Schedule emails for precise delivery timing.
• Easy drag-and-drop editing.
• Analytics tracking on each email: clicks, opens, and unsubscribes.
• Integration with Sendgrid, Mailgun, Mandrill, and Elastic Email.

5. Newspack Newsletters

This plugin comes bundled with the Newspack platform. A simple and integrated solution for publishers to create and send engaging newsletters using WordPress editing tools. Its focus is on user experience and clean design. The tool allows you to save your drafts and create reusable layouts.

Features: 

• With pre-built and customizable email templates.
• Schedule newsletter sending for precise timing.
• Subscriber segmentation for targeted messaging.
• Compatible with the majority of core Gutenberg blocks and settings.
• Integrates with Mailchimp, ActiveCampaign, Constant Contact, and Campaign Monitor. 

6. HubSpot WordPress Plugin

This free plugin integrates HubSpot’s powerful email marketing features with your WordPress site. It allows you to create professional emails, manage contacts, and track performance all within your WordPress dashboard.

Features: 

• Free plugin offering lead capture forms and popups.
• Integrates with HubSpot CRM for comprehensive marketing tools.
• Basic email creation functionalities, including personalization options.
• Tracks visitor behavior and interactions across your site.
• Automates repetitive marketing tasks for increased efficiency and effectiveness.

7. Brevo

This free plugin emphasizes simplicity and ease of usage. Its drag-and-drop editor makes newsletters easy to create. It integrates with popular email marketing services such as MailChimp and Convertful to ensure smooth delivery.

Features: 

• Intuitive drag-and-drop editor for effortless email design.
• GDPR compliant.
• Mobile-responsive templates for optimal viewing on any device.
• Advanced automation features like welcome emails and abandoned cart triggers.
• Analytics tracking on email campaigns including opens, clicks, conversions, and more.

8. Icegram Express

This plugin makes automated email notifications. It handles reminders for abandoned carts and welcome emails. Its free plan offers basic features, while the premium plan unlocks advanced options like A/B testing and personalization.

Features: 

• Create various email notifications like abandoned cart reminders and welcome emails
• Integrates with popular e-commerce platforms like WooCommerce
• Advanced targeting options for personalized email sending.
• Automated welcome emails, drip campaigns, and follow-up sequences.
• GDPR compliant.

9. Email Template Designer

This plugin is a drag-drop WordPress email builder without coding experience. It also allows you to create custom email templates using the WordPress editor providing flexibility for experienced users. The tool allows you to customize WordPress emails for your WooCommerce and EDD transactional messages, contact form alerts, WordPress core notifications, BuddyPress, and beyond.

Features: 

• Design custom email templates using the WordPress editor
• No coding is required, ideal for visual learners.
• With a variety of pre-designed email templates for different purposes.
• Inject custom CSS code for fine-tuning your email design.
• Integrates with Ninja Form, BuddyPress, WooCommerce, and so on.

10. Email Customizer for WooCommerce

This plugin is for WooCommerce stores. It lets you customize emails sent to customers. These are transactional emails, like order confirmations and abandoned cart reminders. This tool helps maintain brand consistency and improve the customer experience.

Features: 

• Drag-and-drop editor for customizing WooCommerce email templates.
• Extensive library of pre-built WooCommerce email templates.
• Edit email text, content, style, and layout for branding.
• Works with all WooCommerce versions and subscriptions.

10 WordPress Email Template Builders Compared

Witness the comparison of the 10 plugins in terms of features, ease of use, pricing, and design capabilities. Whether you’re a coding whiz or a design novice, the perfect tool for you is right on the table.

Plugin	Integration	Ease of Use	Performance	Automation	Plan	Drawbacks
EmailKit	Majority of WooCommerce plugins	Easy	Good	Good	Freemium	Limited free plan features
MailPoet	Google Analytics	Easy	Good	Limited (free)	Freemium (advanced features in premium)	Limited free plan features
Newsletter	Contact Form 7, Ninja Forms, and so on	Easy	Good	Basic	Free (open-source)	Limited features and functionality
SendPress Newsletters	Not Specified	Easy	Good	Good	Freemium (advanced features in premium)	Limited free plan features
Newspack Newsletters	ActiveCampaign Campaign Monitor and so on	Easy	Good	Advanced	Paid	Limited to news and media publishers
HubSpot WordPress Plugin	HubSpot CRM	Easy	Good	Basic	Free (limited sending)	Limited email creation features, basic automation
Brevo	MailChimp, Convertful and so on	Easy	Good	Good	Freemium (advanced features in premium)	Limited free plan features
Icegram Express	E-commerce platforms	Easy	Good	Good	Freemium (advanced features in premium)	Limited free plan features, primarily e-commerce focused
Email Template Designer	Ninja Form, BuddyPress, and so on	Moderate	Moderate	Limited	Freemium (limited features)	Requires familiarity with WordPress editor, limited design flexibility, and doesn’t send custom emails.
Email Customizer for WooCommerce	Not Specified	Easy	Good	Limited	Freemium (advanced features in premium)	Not for general email marketing, limited automation

Final Thought

Choosing the right WordPress email template designer depends on your specific needs and budget. Consider factors like the features you need, your comfort level with technology, and your email marketing goals.

Remember, this list is just a starting point. Explore the options and compare features. You can try out demos to find the plugin that perfectly complements your WordPress website and email marketing strategy.